Having been a member of The Aloof (Warner Bros), Rich in the 90s formed Red Snapper (Warp Records) and toured the world, supporting The Prodigy, Bjork and Massive Attack.

Rich has also released two albums as Toob, and releases experimental electronic music under the guise Petwo Evans and experimental HipHop as Dicky Continental.He develops singer/songwriters out of his South Wales studio.

Synch usage of Rich’s work includes in advertising campaigns for Rimmel, Nokia, Ducatti, National Express and Sky, and TV including Eastenders, Dragons Den, Sky Sports, CSI Miami, NCIS, Tru Calling, Spaced, Bear Grylis, Ray Mears.

Rich has his own recording studio in South Wales where he also develops and produces singer/songwriters on behalf of labels and management companies.